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Corporate Venturing : Creating New Businesses within the Firm - Zenas Block

Corporate Venturing

Creating New Businesses within the Firm

By: Zenas Block, Ian C. MacMillan

Paperback | 1 December 2003

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"Innovate" and "create" are mantras for today's companies that hope to gain a competitive edge and prosper in the coming years. But once firms take up the entrepreneurial challenge, how can they turn good ideas into viable ventures and ultimately, into successful new businesses?

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