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Corporate Communication : Concepts and Practice - Jaishri Jethwaney

Corporate Communication

Concepts and Practice

By: Jaishri Jethwaney

eText | 13 February 2024 | Edition Number 1

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Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a "sense of being," on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.

Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.

This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

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You Can Find This eBook In

Non-FictionBusiness & ManagementBusiness Communication & PresentationSales & MarketingPublic RelationsIndustry & Industrial StudiesMedia, Entertainment, Information & Communication IndustriesInformation Technology IndustriesCorporate GovernanceSociety & CultureMedia StudiesOwnership & Organisation of Enterprises
Non-Profitmaking OrganisationsReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesRegional StudiesCommunication StudiesManagement & Management TechniquesSales & Marketing Advertising

Other Editions and Formats

Hardcover

Published: 13th February 2024

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