CopyCat

How to Escape Status Quo Thinking and Lead the Field

By: Jen Fraser, Patrick Neumann (Foreword by)

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Paperback | 24 December 2025

At a Glance

Paperback
314 Pages

Dimensions(cm)
19.84 x 12.85 x 1.68

Paperback

$46.75

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Discover the Magic of Bold Ideas.

The skill of originality offers an unfair advantage: the ability to stand out in a sea of sameness.

Bold original thinkers - the ones who leave a mark on the world - are ideators: they create new ideas. And creative ideation is about as close to having a real magic wand as we can get.

Imagine having not just one brilliant, original idea in your lifetime, but a dozen. What kind of difference would that make to your life?

CopyCat is the first practical instruction manual ever written for cracking the creativity code - and it does so in simple, jargon-free language. It's also sprinkled with dozens of playful cat-themed illustrations to keep the learning light-hearted and fun!

In this book, you will learn:

-The "EUREKA!" Formula, and how it works

-Inspiration on tap: bye-bye writer's block

-Accessing your 'Ideas Engine' without drugs

-The 5-Step Outthinx Originality Method

-How to break the rules & be rewarded for it

-Tackling the two types of procrastination

And much, much more...

If you're an ideator responsible for discovering hidden opportunities and creatively solving problems using outside-the-box thinking, then this is the book for you.

As a landmark achievement by acclaimed author and inventor Jen Fraser, CopyCat is set to become a true classic in the field of originality training.

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