Coolhunting

Chasing Down the Next Big Thing

By: Peter Gloor

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Paperback | 6 September 2022

At a Glance

Paperback
258 Pages

Age
18+

Dimensions(cm)
22.91 x 15.19 x 1.63

Paperback

RRP $36.29

$34.99

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What do the iPhone, Instagram, and TikTok all have in common? They're fresh, they're sexy, and most importantly -- they're cool.

But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to:

Tap into the "Tao of Cool" and identify the trends that are truly cutting-edge
Cultivate the skills and techniques of highly effective coolhunters
Pinpoint developing trends on the Internet by using smartbadges

An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken.

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