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Continuum Research Methods : Continuum Research Methods - Lia Litosseliti

Continuum Research Methods

By: Lia Litosseliti

Paperback | 1 December 2003 | Edition Number 1

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Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on:
* planning and organising focus groups
* what types of questions to use
* the limitations and advantages of using these groups as research methods
* collecting the data at group sessions
* how to analyse the data produced

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