Get Free Shipping on orders over $79
Content Design, Second edition : Research, plan and deliver the content your audience wants and needs - Rachel Edwards

Content Design, Second edition

Research, plan and deliver the content your audience wants and needs

By: Rachel Edwards, Sarah Winters

Paperback | 21 May 2024

At a Glance

Paperback


$64.75

or 4 interest-free payments of $16.19 with

 or 

Ships in 15 to 25 business days

Sarah Winters (internationally renowned leader and founder of Content Design London) and content designer Rachel Edwards explain how to use content design techniques to make your content better for your users, and your organisation.

They explain:

  • what content design is,
  • why content design is different from other types of writing,
  • how to use data and evidence to create good content,
  • who to involve in content creation.

Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.

Chapter 1: Why content design matters
Chapter 2: The science of reading
Chapter 3: Content discovery and research
Chapter 4: User stories and job stories
Chapter 5: Journey mapping
Chapter 6: Bringing your organisation with you
Chapter 7: Designing content
Chapter 8: Writing content
Chapter 9: Pair writing
Chapter 10: Crits
Chapter 11: Finished pages

More in Operating Systems

macOS Tahoe For Dummies : For Dummies (Computer/Tech) - Guy Hart-Davis
Microsoft Power BI Step by Step - Jose Escalante
Principles of Operating Systems - Kate Summers
Windows 11 All-in-One For Dummies, 2nd Edition : For Dummies - Ciprian Adrian Rusen
The Site Reliability Workbook : Practical ways to implement SRE - Betsy Beyer
Linux All-In-One For Dummies : For Dummies (Computer/Tech) - Richard Blum
Rust Atomics and Locks : Low-Level Concurrency in Practice - Mara Bos
Git : Pocket Guide : A Working Introduction - Richard Silverman

RRP $47.75

$26.75

44%
OFF
Windows 11 For Dummies, 2nd Edition : Windows 11 For Dummies - Alan Simpson
iPad & iPad Pro for Dummies : 2024-2025 Edition - Paul McFedries

RRP $49.95

$38.75

22%
OFF
Modern Operating Systems, Global Edition : 5th Edition - Andrew Tanenbaum
UNIX and Linux System Administration Handbook : 5th Edition - Ben Whaley
TCP/IP Network Administration 3e : O'Reilly Ser. - Craig Hunt

RRP $104.75

$51.75

51%
OFF
Learning the bash Shell : In a Nutshell (O'Reilly) - Cameron Newham
Ubuntu Linux Bible - David Clinton

RRP $90.95

$69.75

23%
OFF

This product is categorised by