Consuming Race

By: Ben Pitcher

Write A Review

Paperback | 7 April 2014 | Edition Number 1

At a Glance

Paperback
190 Pages

Dimensions(cm)
23.39 x 15.6 x 1.02

Paperback

RRP $103.00

$91.75

11%OFF

or 4 interest-free payments of $22.94 with

or

Ships in 3 to 5 business days

This book explores how the ideas we have about race are produced and reproduced in everyday acts of consumption, and gives us a new way of thinking about the centrality of race to our lives. It argues that consumption is not a superficial leisure activity, but plays a very important role in shaping our beliefs about others: it is through the products we buy, the games we play, the TV we watch, the restaurants we eat at, the charities we give to and the holidays we take that we make sense of other groups and cultures. It is also through acts of racial consumption that we communicate our own identities, and express our fears and desires. Providing an accessible and highly readable overview of the latest research, an introduction to critical methodologies, and a detailed reading of a range of images, texts, products, sites and artifacts, Consuming Race gives students of sociology, media and cultural studies the opportunity to make connections between academic debates and their own everyday practices of consumption.

Industry Reviews

Consuming Race will be of enormous use and value to students and researchers of race and ethnicity in all areas of culture. It is clear and incisive, yet well theorised and rigorous, and it insists on and lays out a powerful argument: no matter how much we might want to hope, believe or fantasise otherwise, race will not go away. Race is always going to be a central topic to any serious consideration of media, culture and society, and Pitcher's book offers a clear and engaging set of readings of race, drawn from many areas of mainstream popular culture and our daily lives. - Dr Paul Bowman, Director of Postgraduate Research, Journalism Media and Cultural Studies School, Cardiff University

Consuming Race draws our attention to the ways race finds its way into even the most banal aspects of everyday consumer life. Highly readable, patient, thorough, and complex, the book reveals (old) even as it creates (new) articulations. Defining its terms in a most clear and informed manner, the book emphasizes the presence of race wherever capital flows. - Kent A. Ono, Professor and Chair of Communication, University of Utah

This well-written book shows that everyone is surrounded by race, and that people produce and distribute racial meanings through their consumptive behaviors. Summing Up: Highly recommended. All academic levels/libraries.-Y. Kiuchi, Michigan State University, CHOICE Review, November 2014

If you want to read an innovative and thought-provoking outlook into racial consumption, you can (and should) get your hands onto a copy of Consuming Race. - Thomas Teekens, Erasmus University Rotterdam, Netherlands, Cultural Sociology

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.