Get Free Shipping on orders over $79
Consumers and Services - Mark Gabbott

Consumers and Services

By: Mark Gabbott, Gillian Hogg

Paperback | 19 June 1998 | Edition Number 1

At a Glance

Paperback


$135.25

or 4 interest-free payments of $33.81 with

 or 

Ships in 5 to 7 business days

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

More in Business & Management

Riding the Unicorn : The Startup Guide You'll Want to Read - Wenee Yap
Micro-Habits : Tiny Changes That Supercharge High Performance - Damian Hughes
How to Win Friends and Influence People : Capstone Classics - Dale Carnegie
Principles : Life and Work - Ray Dalio

RRP $59.99

$43.99

27%
OFF
The Narrative Edge : Authentic Storytelling that Meets the Moment - Rod Berger
Organisational Behaviour : 10th Edition - Stephen Robbins

RRP $184.32

$136.75

26%
OFF
How Brands Grow : What Marketers Don't Know - Byron Sharp

RRP $59.95

$39.75

34%
OFF
How to Win Friends and Influence People - Dale Carnegie

RRP $24.99

$17.49

30%
OFF