My Wish Lists Login / Join

Conjoint Measurement

Methods and Applications

By: Anders Gustafsson (Editor), Frank Huber (Editor), Andreas Herrmann (Editor)

Write A Review

Hardcover | 19 September 2007 | Edition Number 4

At a Glance

Hardcover
384 Pages

Edition Type
Revised

Dimensions(cm)
24.4 x 16.3 x 2.6

Hardcover

$219.00

or 4 interest-free payments of $54.75 with

Ships in 5 to 7 business days

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Industry Reviews

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction Business & Management Management & Management Techniques Management of Specific Areas Production of Quality Control Management Sales & Marketing Business Mathematics & Systems Economics Econometrics Economic Statistics Mathematics Probability & Statistics

Other Editions and Formats

Paperback

Published: 15th October 2010

View Product

Foreword	p. 1
Conjoint Analysis as an Instrument of Market Research Practice	p. 3
Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price	p. 31
Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data	p. 47
A Comparison of Conjoint Measurement with Self-Explicated Approaches	p. 67
Non-geometric Plackett-Burman Designs in Conjoint Analysis	p. 77
On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results	p. 93
Evolutionary Conjoint	p. 113
The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis	p. 133
A Multi-trait Multi-method Validity Test of Partworth Estimates	p. 145
Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods	p. 167
Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications	p. 199
Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design	p. 231
The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis	p. 259
Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages	p. 273
Latent Class Models for Conjoint Analysis	p. 295
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis	p. 321
Dealing with Product Similarity in Conjoint Simulations	p. 347
Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling	p. 363
Author Index	p. 371
Table of Contents provided by Ingram. All Rights Reserved.

Conjoint Measurement

Methods and Applications

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Paperback

More in Management & Management Techniques

The Simple Guide to ADHD Regulation

The Secret to Finding Balance, Getting Things Done, and Enjoying Your Life

John Longmire

Pain, perspective and premierships - my autobiography

Mission Ready

SAS Commander's Strategies for Resilience, Leadership and Elite Performance

The Kind Way

The Life-Changing Metric for Leadership, Success and the Human Spirit

Full Stack Human

The Mindset Upgrade You Need to Stay Human in a World Ruled by Technology

Red Brick Thinking

Make Space. Find Focus. Move Forward.

Coaching Habit

Say Less, Ask More & Change the Way You Lead Forever

The 25th Hour

How to Thrive (And Gain Ridiculous Amounts of Time) by Getting Out of Your Own Way

The Daily Stoic Journal

366 Days of Writing and Reflecting on the Art of Living

The Daily Stoic

366 Meditations on Wisdom, Perseverance, and the Art of Living: Featuring New Translations of Seneca, Epictetus, and Marcus Aurelius

Buy Back Your Time

Get Unstuck, Reclaim Your Freedom, and Build Your Empire

Stillness is the Key

An Ancient Strategy for Modern Life

Barefoot Kids

The new book from The Barefoot Investor

The Last Battle

Australian SAS, Commandos and our Greatest Victory in our Longest War

What's Your Dream?

Find Your Passion. Love Your Work. Build a Richer Life.

The 7 Habits of Highly Effective People

30th Anniversary Edition

Leaders Eat Last

Why Some Teams Pull Together and Others Don't

Belonging

The Ancient Code of Togetherness: The International No. 1 Bestseller

Four Thousand Weeks

Embrace your limits. Change your life. Make your four thousand weeks count.

Not Everything Counts but Everything Matters

Special Grand Final Edition

Strong Ground

The Lessons of Daring Leadership, the Tenacity of Paradox and the Wisdom of the Human Spirit

Make Your Bed

Feel grounded and think positive in 10 simple steps

Dare to Lead

Brave Work. Tough Conversations. Whole Hearts.

Multipliers, Revised And Updated

How the Best Leaders Make Everyone Smarter

This product is categorised by