Conjoint Measurement

Methods and Applications

By: Anders Gustafsson (Editor), Frank Huber (Editor), Andreas Herrmann (Editor)

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Hardcover | 19 September 2007 | Edition Number 4

At a Glance

Hardcover
384 Pages

Edition Type
Revised

Dimensions(cm)
24.4 x 16.3 x 2.6

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The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

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"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)

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You Can Find This Book In

Non-Fiction Business & Management Management & Management Techniques Management of Specific Areas Production of Quality Control Management Sales & Marketing Business Mathematics & Systems Economics Econometrics Economic Statistics Mathematics Probability & Statistics

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Paperback

Published: 15th October 2010

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Foreword	p. 1
Conjoint Analysis as an Instrument of Market Research Practice	p. 3
Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price	p. 31
Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data	p. 47
A Comparison of Conjoint Measurement with Self-Explicated Approaches	p. 67
Non-geometric Plackett-Burman Designs in Conjoint Analysis	p. 77
On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results	p. 93
Evolutionary Conjoint	p. 113
The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis	p. 133
A Multi-trait Multi-method Validity Test of Partworth Estimates	p. 145
Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods	p. 167
Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications	p. 199
Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design	p. 231
The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis	p. 259
Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages	p. 273
Latent Class Models for Conjoint Analysis	p. 295
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis	p. 321
Dealing with Product Similarity in Conjoint Simulations	p. 347
Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling	p. 363
Author Index	p. 371
Table of Contents provided by Ingram. All Rights Reserved.

Conjoint Measurement

Methods and Applications

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Paperback

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