Competitive Identity

The New Brand Management for Nations, Cities and Regions

By: Simon Anholt

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Paperback | 27 August 2016

At a Glance

Paperback
152 Pages

Dimensions(cm)
22.89 x 15.19 x 0.84

Paperback

$84.99

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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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