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Competitive Identity : The New Brand Management for Nations, Cities and Regions - Simon Anholt

Competitive Identity

The New Brand Management for Nations, Cities and Regions

By: Simon Anholt

Paperback | 27 August 2016

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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Other Editions and Formats

Hardcover

Published: 15th January 2007

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