Communication and Midterm Elections

Media, Message, and Mobilization

By: Dan Schill, John Allen Hendricks

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Hardcover | 18 November 2015

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Hardcover
308 Pages

Dimensions(cm)
23.5 x 15.5 x 2.54

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This book offers a comprehensive examination of contemporary US midterm elections through the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the challenges unique to midterm elections. In the US, these elections do not receive the same amount of media attention and voter participation as presidential elections. However, their outcomes often have significant consequences.This edited collection closely examines 2014 midterm election trends in media, messaging, and mobilization. The 2014 midterm election yielded several important trends, headlines, and milestones: Democrats suffered significant and humbling defeats, historically low turnout propelled a sweeping Republican wave, billions of dollars were spent airing millions of ads, unprecedented amounts of 'dark money' linked to outside groups was used to buy television advertisements, working-class white voters continued their decades-long defection from the Democratic Party, and Republicans devoted substantial time and resources to catch up with Democrats in the use of digital and social media. Communication and Midterm Elections features top scholars from leading research institutions using various methodologies to generate new understandings-both theoretical and practical-for students, researchers, journalists, and practitioners.

Industry Reviews

"With the authors' and editors' successful track record and the timeliness of the subject matter, this edited collection will provide value to researchers and students in mass communication and political science as well as to the stakeholders (campaigns and media practitioners) examined in the studies discussed." - Raluca Cozma, Associate Professor, Iowa State University, USA

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