Commodify Your Dissent

Salvos from "The Baffler"

By: Thomas Frank (Editor), Matt Weiland (Editor), Tom Frank (Editor)

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Paperback | 1 October 1997 | Edition Number 1

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288 Pages

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21.59 x 13.97 x 1.65

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From the pages of The Baffler, the most vital and perceptive new magazine of the nineties, sharp, satirical broadsides against the Culture Trust.

In the "old" Gilded Age, the barons of business accumulated vast wealth and influence from their railroads, steel mills, and banks. But today it is culture that stands at the heart of the American enterprise, mass entertainment the economic dynamo that brings the public into the consuming fold and consolidates the power of business over the American mind.

For a decade The Baffler has been the invigorating voice of dissent against these developments, in the grand tradition of the muckrakers and The American Mercury. This collection gathers the best of its writing to explore such peculiar developments as the birth of the rebel hero as consumer in the pages of Wired and Details; the ever-accelerating race to market youth culture; the rise of new business gurus like Tom Peters and the fad for Hobbesian corporate "reengineering"; and the encroachment of advertising and commercial enterprise into every last nook and cranny of American life.

With its liberating attitude and cant-free intelligence, this book is a powerful polemic against the designs of the culture business on us all.
-- "You'd have to look back at the fights between New York intellectuals in the fifties to find the sort of verbal firepower unleashed here". -- Nation

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You Can Find This Book In

Non-Fiction History Regional & National History History of the Americas Sociology & Anthropology Business & Management Literature, Poetry & Plays Non-Fiction Prose Literary Essays Politics & Government Society & Culture Cultural Studies

H. M. S. Baffler	p. 9
Introduction	p. 13
Opening Salvo: The New Gilded Age	p. 23
The Rebel Consumer	p. 29
Why Johnny Can't Dissent	p. 31
The Killer App: Wired Magazine, Voice of the Corporate Revolution	p. 46
Back in Black: Here Come the Beatniks!	p. 57
Burn Down the House of Commons in Your Brand New Shoes	p. 62
Consolidated Deviance, Inc	p. 72
The Culture of Business	p. 79
Apostles of the New Entrepreneur: Business Books and the Management Crisis	p. 81
I've Seen the Future - and It's a Sony!	p. 99
The Time-Management Gospel	p. 112
Leadership and You	p. 121
The Advertised Life	p. 127
The Culturetrust Generation	p. 143
Alternative to What?	p. 145
What Is Alternative?	p. 162
The Problem with Music	p. 164
The Packaging of a Literary Persona	p. 177
A Dream of Perfect Reception: The Movies of Quentin Tarantino	p. 183
Twenty-Nothing	p. 194
Harsh Realm, Mr. Sulzberger!	p. 203
Wealth against Commonwealth Revisited	p. 207
Twentieth Century Lite	p. 209
Post-Urban, Post-Industrial but Never Post-Elite	p. 216
Revolt of the Nice: Edge City, Capital of the Twenty-First Century	p. 223
Lotteryville, USA	p. 234
The Gaudy and Damned	p. 247
Closing Salvo: Dark Age	p. 255
Contributors	p. 275
Index	p. 277
About the Baffler	p. 288
Table of Contents provided by Blackwell. All Rights Reserved.

Commodify Your Dissent

Salvos from "The Baffler"

At a Glance

Paperback

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