Collecting Qualitative Data

A Field Manual for Applied Research

By: Greg Guest, Emily E. Namey, Marilyn L. Mitchell

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eText | 29 June 2012 | Edition Number 1

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Collecting Qualitative Data: A Field Manual for Applied Research provides a very practical, step-by-step guide to collecting and managing qualitative data. The data collection chapters focus on the three most often used forms of qualitative data collection: participant observation, in-depth interviews, and focus groups. The book also contains chapters on other practical aspects of qualitative field research often neglected in textbooks, including sampling, data management, research ethics, and supplementary data collection activities. Designed as an instructional field manual, this textbook includes many checklists and tips for how to use each technique while doing research. It also includes numerous real-life examples and cases, making it easy for readers to see the broader picture.

Industry Reviews

"The real strength of the text is the hands on approach: How to actually do field research rather than just thinking about it. The examples are wonderful. The text is written in a very accessible way for students. It is not filled with jargon. I also like the attention to focus groups as a research method separate from individual interviews. The attention in each chapter to conducting qualitative research in international settings is unique and a real strength of this text."