Collecting Qualitative Data

A Field Manual for Applied Research

By: Greg Guest, Emily E. Namey, Marilyn L. Mitchell

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Paperback | 21 August 2012

At a Glance

Paperback
376 Pages

Dimensions(cm)
27 x 22 x 2

Paperback

RRP $124.99

$76.50

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Providing a practical and step-by-step guide to collecting and and managing qualitative data, this book focuses on the three most often used forms of qualitative methods: participant observation, in-depth interviews, and focus groups. Designed to be very applied, this textbook includes many checklists and tips for how to use each technique while doing research. It also includes numerous real-life examples and cases so that the reader will benefit from seeing the broader picture. Collecting Qualitative Data: A Field Manual is intended both for beginning researchers and the more experienced research collector.

Industry Reviews

"The real strength of the text is the hands on approach: How to actually do field research rather than just thinking about it. The examples are wonderful. The text is written in a very accessible way for students. It is not filled with jargon. I also like the attention to focus groups as a research method separate from individual interviews. The attention in each chapter to conducting qualitative research in international settings is unique and a real strength of this text." -- Laura S. Abrams

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