Cognition

The Thinking Animal

By: Daniel T. Willingham, Cedar Riener

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Paperback | 31 August 2019 | Edition Number 4

At a Glance

Paperback
448 Pages

Edition Type
Revised

Dimensions(cm)
20.4 x 25.3 x 2.1

Paperback

$188.75

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By describing experiments that control, manipulate and measure mental processes, this book shows how we can discover the answers to key questions about the mind, such as: ''Can we focus attention on more than one thing?'' and ''Is language unique to humans?'' Written in a down-to-earth narrative prose that avoids jargon, addresses the reader directly and draws on the authors'' unique style (''suppose Willingham split his pants at a junior high dance ...''), this text takes complex experiments in cognitive psychology and describes them for undergraduate students. Willingham has a record of excellence in translating cognitive psychology research for K-12 teachers with his bestselling Why Don''t Students Like School? and other popular books. This book applies the clear and approachable prose style towards building foundational knowledge in cognitive psychology for undergraduates.

Industry Reviews

'In my experience, cognitive psychology texts are seldom engaging for students. Cognition: The Thinking Animal, by Willingham and Riener, is markedly different. The conversational writing style, extensive use of real-life examples, and the way the authors help readers to understand the mind-sets of researchers offers a heightened learning experience for students.' Jeffrey Walczyk, Louisiana Tech University
'A model textbook; well-reasoned, engaging, clear and accurate. The imagery debate of Chapter 12 is particularly memorable, reading like a gripping scientific mystery story. A wonderful resource for students and instructors alike.' Nora S. Newcombe, Temple University, Pennsylvania
'Clearly written and beautifully illustrated, this textbook provides not only a compelling picture of what we know about human cognitive processes, but also a primer on the role the scientific method has played in revealing the complex dynamics of human cognition.' Robert A. Bjork, University of California
'An excellent choice for an introductory cognitive psychology course. The writing style is clear and engaging, and the authors provide fun, real-world examples that help make the information relatable to daily life.' Carmen Westerberg, Texas State University

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