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Coats! : Max Mara, 60 Years of Italian Fashion - Adelheid Rasche

Coats!

Max Mara, 60 Years of Italian Fashion

By: Adelheid Rasche (Editor)

Hardcover | 13 December 2011 | Edition Number 1

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The updated story of the Italian company, one of the most important fashion houses in the world, with material from the company’s precious archive.  Thanks to a realistic approach and an all-round sense of fashion, Max Mara has been able to sustain its principles and priorities over time, values that are recognised the world over: superior quality, fashion content, superb tailoring even in mass production, design and research and last but not least, leadership in distribution and communication.  This is a real voyage into the history of fashion; and the coat, the maison's symbol, which made it famous all over the world, is the key to understanding it all.  The publication of this book coincides with a retrospective featuring over eighty historical coats and numerous images that will be shown in Moscow at the prestigious State Historical Museum in November 2011.

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