Cigarettes, Inc.

"Essential. . . In Cigarettes, Inc., Enstad brings the tools of a master cultural historian to the relatively staid genre of corporate history. . . . Global in scope, ambitious in conception, and meticulous in execution, Enstad's book is a provocative must-read for historians of capitalism and imperialism alike.?"-- "Choice"
"Fluent. Ambitious. Transformative. Cigarettes, Inc. offers a revelatory look at the modern corporation and the many worlds it made and remade. From the tobacco fields and boardrooms of the Jim Crow South to the factories, farms, and merchant shops of Shanghai, Enstad reconstructs how American big business built a vast overseas empire held in place by millions of smokers, thousands of workers, dozens of capitalists, and one, mischievous little product--the mass-produced, bright leaf tobacco cigarette. Rolling the history of consumer culture, work, innovation and bald political power into a single, powerful account, what she's done here is almost as impressive as how she's done it. Brilliant.?"-- "N.D.B. Connolly, author of A World More Concrete"
"Bringing together insights and modes of analysis from cultural, labor, political, transnational, and business history, Cigarette's Inc. truly pushes the boundaries of corporate history and provides a model for future historians to rethink the multinational corporation and its relationship to national and imperial politics."-- "Enterprise & Society"
"Nan Enstad's Cigarettes, Inc. debunks several capitalist fables about the tobacco industry but also corporate history as a whole."-- "Labor: Studies in Working-Class History"
"With this remarkable book, Enstad redefines the cutting edge of the new history of capitalism. Transnational sweep and local texture cohabit in Cigarettes, Inc., as do searching examinations of corporate power and shrewd discussions of culture and style."-- "David Roediger, author of How Race Survived US History"