Child Influencers

How Children Become Entangled with Social Media Fame

By: Crystal Abidin

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Paperback | 21 November 2025

At a Glance

Paperback
208 Pages

Dimensions(cm)
13.7 x 21.5 x 1.9

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$44.75

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Social media is proliferating with influencers, but despite their prevalence and the extensive body of scholarship, there is no comprehensive book that frames the historical and contemporary phenomenon of child influencers.

Drawing on original empirical ethnographic fieldwork and case studies from Asia Pacific and beyond, and spanning various digital platforms, this book looks at the emergence of child influencers and online fame more generally. Crystal Abidin, a pioneering scholar in this field, discusses key historical milestones, scandals, and the social and cultural contexts that have led to ordinary children becoming famous online, and how changing public discourse has resulted in important pivots in the ways we perceive them. The book addresses and challenges some of the moral panics against the visibility of children on social media and gives voice and agency to the children, their parents and guardians, and the agents and managers who have been striving to improve the child influencer market through their everyday practices and community norms.

Child Influencers is illuminating reading for anyone who wants to understand the phenomena of children and online fame, and why they have proliferated so quickly in society.

Industry Reviews

"With unmatched expertise and passion, Abidin takes the reader on a fascinating, almost two decades-long anthropological journey to show how children have become internet famous. Simply a must-read!"
Andra Siibak, University of Tartu

"In the first comprehensive book on child influencers, Crystal Abidin masterfully weaves together digital ethnography and case studies to understand the blurring boundaries between childhood, digital media, and the rise of influencer culture. Full of incisive analysis, this groundbreaking book is an important contribution to communication studies, sociology, anthropology, and beyond."
Benjamin Burroughs, University of Nevada, Las Vegas

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