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Chasing Likes : The Unflattering Reality of Being an Influencer - Carlee Krtolica

Chasing Likes

The Unflattering Reality of Being an Influencer

By: Carlee Krtolica

eBook | 17 May 2022

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Have you ever wondered what it's really like to be an influencer?

In Chasing Likes, Carlee shares the highs and lows of what it's really like to be an influencer. In a behind the scenes look, she shares the hard work and hustle that it takes to be successful in the field amid all the competition, drama and adolescent behavior that go along with it. Being an influencer isn't all fancy parties and gift boxes arriving at your door - it's a competitive business and there is always someone waiting to take your place.

She demystifies the fallacy of what influencers post to their social media feeds and dives into the truth on how influencers make a living trading in the currency of perceptions. In what appears to be a world of wannabe reality stars, Carlee speaks to the main problem facing influencer marketing today: what she dubs "the authenticity gap".

Chasing Likes covers everything you've ever wanted to know about the influencer world from mom shaming to mean girls, frenemies, the realities of Instagram engagement, and tackling current social issues including posting the infamous "black square".

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Non-FictionReference, Information & Interdisciplinary SubjectsEncyclopaedias & Reference WorksReference WorksDictionaries of Biographies & PeopleBusiness & ManagementSales & MarketingPublic RelationsComputing & I.T.Digital Lifestyle & Online World: Consumer & User GuidesInternet Guides & Online Services

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