We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Industry Reviews
"...very timely book...world economies are still turbulent, and given their interconnectivity, that's increasingly likely to continue...well-written, lucid treatise on surviving the new state of capitalism." --"Financial Executive" "Philip Kotler...The man who brought metrics to marketing doesn't disappoint...even the chart-averse will admire the skillful discussion of economic 'chaotic theory.'" -- The Deal "The authors hit a home run with this book. Reader value is off the charts." -- Springfield Business Journal "...true value of the book is in pressing readers to change their mindset...never expect normality nor take it for granted...excellent read for anyone who does not want to be one of the dimwits." --"Graziadio Businessreport" "...outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders....The best of the year so far!" -- CEO Refresher.com "In Chaotics, authors Philip Kotler and John Caslione pool their expertise to provide business leaders with a system for navigating the turbulent times..." -- Consulting magazine "Kotler and Caslione have produced a timely and thoughtful analysis of the turbulent economic environment in which we now live, with a series of practical responses to the challenges faced." -- The Irish Times "...wrestling with how the increasing speed of change is affecting your business...then there is plenty of rock-solid...common-sense advice in the book...well worth your time." --1to1 magazine CHOICE April 2010 Editors' Picks "...clearly written, interesting, and practical book." -- "Choice magazine" CHOICE April 2010 Editors' Picks ."..clearly written, interesting, and practical book." -- "Choice magazine" ."..true value of the book is in pressing readers to change their mindset...never expect normality nor take it for granted...excellent read for anyone who does not want to be one of the dimwits." --"Graziadio Businessreport" ."..wrestling with how the increasing speed of change is affecting your business...then there is plenty of rock-solid...common-sense advice in the book...well worth your time." --1to1 magazine ."..outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders....The best of the year so far!" -- CEO Refresher.com ."..very timely book...world economies are still turbulent, and given their interconnectivity, that's increasingly likely to continue...well-written, lucid treatise on surviving the new state of capitalism." --"Financial Executive" CHOICE April 2010 Editors' Picks ..".clearly written, interesting, and practical book." -- Choice magazine ..".true value of the book is in pressing readers to change their mindset...never expect normality nor take it for granted...excellent read for anyone who does not want to be one of the dimwits." --Graziadio Businessreport Selected as on the best books of 2009 by CEO Refresher.com ..".very timely book...world economies are still turbulent, and given their interconnectivity, that's increasingly likely to continue...well-written, lucid treatise on surviving the new state of capitalism." --Financial Executive "Philip Kotler...The man who brought metrics to marketing doesn't disappoint...even the chart-averse will admire the skillful discussion of economic 'chaotic theory.'" -- The Deal "The authors hit a home run with this book. Reader value is off the charts." -- Springfield Business Journal ..".outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders....The best of the year so far!" -- CEO Refresher.com "In Chaotics, authors Philip Kotler and John Caslione pool their expertise to provide business leaders with a system for navigating the turbulent times..." -- Consulting magazine ..".wrestling with how the increasing speed of change is affecting your business...then there is plenty of rock-solid...common-sense advice in the book...well worth your time." --1to1 magazine "Kotler and Caslione have produced a timely and thoughtful analysis of the turbulent economic environment in which we now live, with a series of practical responses to the challenges faced." -- The Irish Times "Globalization and technology have heightened the interconnection, interdependence and fragility of today's marketplace...Chaotics provides a system for steering businesses through both the best and worst of times." -- Research magazine "Globalization and technology have heightened the interconnection, interdependence and fragility of today's marketplace...Chaotics provides a system for steering businesses through both the best and worst of times." -- Research magazine "Globalization and technology have heightened the interconnection, interdependence and fragility of today's marketplace...Chaotics provides a system for steering businesses through both the best and worst of times." -- Research magazine
