Chaotics

The Business of Managing and Marketing in The Age of Turbulence

Author: John A. Caslione, Philip Kotler

Narrated by: Steven Menasche

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At a Glance

Format
Digital Audiobook

Duration
06:57.35

Published: 1st April 2017

Digital Audiobook

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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.