Changing the Channel

12 Easy Ways to Make Millions for Your Business

By: Michael Masterson, MaryEllen Tribby

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Paperback | 8 March 2010 | Edition Number 1

At a Glance

Paperback
304 Pages

Dimensions(cm)
22.1 x 14.22 x 2.16

Paperback

$33.75

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An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. <ul> <li>Discusses how to create successful marketing campaigns by using a mix of different marketing channels</li> <li>Offers some smart ways to track customer buying habits with a database that covers all marketing channels</li> <li>Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches</li> </ul> With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

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