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Challenging Choice :  Ideology, Consumerism and Policy - Michael Clarke

Challenging Choice

Ideology, Consumerism and Policy

By: Michael Clarke

Paperback | 1 November 2009 | Edition Number 1

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Choice pervades our society, and for good reason: we live in a society founded on political rights to choose and in an economy based on market choices and consumerism. But we have now reached a position in which choice is extended almost everywhere. Choice has become an ideology: more is invariably seen as beneficial, and it is often used as a solution to challenging policy issues. But choice is not the panacea we are led to believe. There are areas in life which would be much simpler if we simply had good quality provision enabling us to focus on the more challenging choices that we face across the life course.
Industry Reviews
"This is a book about the activity in which we are engaged most - 24 hours a day, 7 days a week; and from still tender years to as old an age as we manage to reach: the activity of choosing. We have been told, and we believe, that anything in the world is open to choice. What we overlook is that one thing that is not open to choice is the choosing itself. Clarke masterfully demonstrates how the acclaimed epitome of freedom and self-assertion has been reforged into a 'must' and 'there is no alternative': the two pillars, and two faces of unfreedom. He also unravels the intricate mechanisms of that sleight-of-hand - one of the most guarded secrets of our society of consumers. An eye-opening study, indeed! And indispensable read for everyone fond of freedom and wishing self-assertion..." Zygmunt Bauman, University of Leeds "In this book, Michael Clarke takes on the ideology of choice and challenges it by pitting it against social science studies and the difficult dilemmas the people wrestle with in everyday life. Both challenges clearly demonstrate the limits and problems of individualised consumer choice as a basis for policy and practice." John Clarke, Professor of Social Policy, The Open University.

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