Cellular Communications

Worldwide Market Development

By: Garry Garrard

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Hardcover | 1 September 1997

At a Glance

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536 Pages

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24.13 x 16.51 x 3.18

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This unique work provides an expert account of the growth and development of markets in the rapidly expanding and profitable telecommunications industry. The treatment is global: market development is described, analyzed and evaluated, bringing you right up-to-date with current market characteristics and future trends worldwide.

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Non-Fiction Economics International Economics Business & Management Sales & Marketing Industry & Industrial Studies Media, Entertainment, Information & Communication Industries Postal & Telecommunications Industry Engineering & Technology Electronics & Communications Engineering Communications Engineering & Telecommunications Radio Technology

Business Strategy International Business

Preface	p. xv
Radio BC--Before Cellular	p. 1
The Birth of Radio	p. 3
Marconi--Father of Radio	p. 4
Other Early Pioneers	p. 7
Developments During the First World War	p. 8
Broadcasting Takes Over	p. 9
New Applications for Radio	p. 12
The Impact of the Second World War	p. 13
Private Mobile Radio	p. 15
The First Mobile Telephones	p. 19
Conclusions	p. 21
The Cellular Pioneers	p. 23
A New Radio Concept	p. 23
Cellular Principles	p. 24
The Radio System	p. 25
The Cellular Switch	p. 28
The Subscriber Database	p. 29
The Fixed Network	p. 29
The Mobile Terminal	p. 30
Cellular Developments in the United States	p. 30
Trial Systems	p. 30
Commercial License Awards	p. 32
Roaming Problems	p. 38
Industry Consolidation	p. 39
The CTIA	p. 42
Market Growth	p. 42
Tariff Trends	p. 44
Mobile Telephone Developments	p. 45
AMPS in International Markets	p. 47
Cellular in Japan	p. 47
Nordic Cellular Development	p. 48
The Development of NMT 450	p. 48
Commercial NMT Services	p. 51
Demand Forecasting Problems	p. 52
Capacity Problems--and Solutions	p. 53
Introduction of NMT 900	p. 55
Market Growth	p. 56
The First European Cellular Competitor	p. 60
Other Nordic Countries	p. 60
Conclusions	p. 61
European Monopolies, 1985 to 1991	p. 63
European Acceptance of Cellular	p. 63
Spain	p. 66
Austria	p. 68
The Benelux Region	p. 69
The Netherlands	p. 69
Belgium	p. 72
Luxembourg	p. 73
West Germany	p. 74
Italy	p. 76
France	p. 79
A Novel Network Approach	p. 79
Early Competition	p. 82
Ireland	p. 83
Switzerland	p. 85
Portugal	p. 86
Other European Countries	p. 87
European Variations	p. 87
Contrasts in Growth	p. 87
Underlying Market Factors	p. 89
Growth and Service	p. 91
Cellular Tariffs	p. 93
The UK--A Test-bed for Competition	p. 95
The UK Regulatory Environment	p. 95
The 1982 License Competition	p. 96
Development of TACS	p. 98
License Conditions	p. 98
Network Roll-Out	p. 99
The UK Market Environment	p. 102
The Role of the Service Providers	p. 103
Evolution of the Service Providers	p. 106
TACS Terminals	p. 109
Other UK Mobile Licenses	p. 110
Market Development	p. 111
Cellnet and Vodafone--Equal but Different	p. 112
Market Shares	p. 112
Financial Performance	p. 114
Management Cultures	p. 116
Vodafone Organization	p. 117
Cellnet Organization	p. 118
Operational Differences	p. 120
Market Growth and the Effects of Competition	p. 121
The View From Europe	p. 124
The Development of GSM	p. 125
The Origins of GSM	p. 125
Groupe Speciale Mobile	p. 126
Development of the GSM Standard	p. 126
The Role of the European Commission	p. 129
The MoU Group	p. 131
The Manufacturers' Dilemma	p. 132
The Formation of ETSI	p. 134
The GSM Recommendations	p. 134
Commercial Issues	p. 137
MoU Group Activities	p. 137
Billing and Roaming	p. 138
Procurement and IPRs	p. 139
Terminals and Type Approval	p. 141
The GSM System	p. 143
The User's View of GSM	p. 145
Voice Telephony	p. 145
Data Transmission	p. 147
Supplementary Services	p. 149
GSM Mobile Telephones	p. 149
Subscriber Identification	p. 151
Privacy, Confidentiality, and Security	p. 153
International Roaming	p. 155
Short Message Service	p. 156
User Choice	p. 157
The Implications of GSM for Network Operators	p. 157
Network Infrastructure	p. 157
The Impact on Fraud	p. 159
The Introduction of GSM Services	p. 161
GSM in Europe	p. 161
Acceptance of GSM in the Rest of the World	p. 164
Future Evolution of the GSM Standard	p. 166
Status of the GSM Recommendations	p. 166
Improved Data Transmission	p. 166
Optimized Routing	p. 167
Dual-Standard Terminals	p. 167
Other Radio Interfaces	p. 167
Interworking With Other Mobile Services	p. 167
Location Services	p. 168
PMR Facilities and Project EIRENE	p. 168
Intelligent Networking	p. 169
Conclusions	p. 169
PCN: More Competition for the United Kingdom	p. 171
The UK Initiative	p. 171
The PCN License Contest	p. 172
Recruiting for PCN	p. 176
Standards and License Conditions	p. 177
The PCN Standard--DCS1800	p. 177
License Conditions	p. 178
Differentiating PCN	p. 180
Services and Features	p. 180
Handportable Comparisons	p. 181
Network Infrastructure	p. 181
Musical Chairs--Changes in Ownership	p. 184
Positioning PCN in the Market	p. 187
PCN versus Cellular	p. 187
A Consumer Product?	p. 190
Interconnect Charges	p. 191
Assessing the Market	p. 193
Cellular Fights Back	p. 194
The Launch of PCN	p. 200
Mercury's Launch Strategy	p. 200
The Orange Launch Strategy	p. 204
Market Development	p. 207
Overview of the Market	p. 207
The ETACS Networks	p. 208
The Impact of PCN	p. 210
The Need for GSM	p. 211
Changing Fortunes	p. 212
Market Shares	p. 214
The Service Providers	p. 215
Lessons from the UK	p. 216
The Monopolies Under Attack	p. 219
Regulation and Liberalization in Europe	p. 219
The European Commission and Competition	p. 221
National Regulation--The Need for Change	p. 221
Regulating Competition	p. 225
The Importance of Interconnect Charges	p. 226
Structure of Interconnect Tariffs	p. 228
Standardized Charges or Bilateral Agreements?	p. 229
Non-tariff Barriers to Competition	p. 230
Cellular Competition and Internationalization	p. 231
Consorting Together	p. 233
Finding the Opportunity	p. 233
Forming the Consortium	p. 234
The Ideal Consortium?	p. 235
If the Bid Wins...	p. 237
Preparing the Bid	p. 238
Evolution of the Bidding Process in Europe	p. 240
The European Commission and Competition Policy	p. 243
The Mobile Green Paper	p. 243
Direct EC Action	p. 244
Conclusions	p. 247
GSM and Competition in Europe	p. 249
Timescales for Competition	p. 249
PTO Reactions	p. 250
Market Development	p. 252
Germany	p. 252
Sweden	p. 265
France	p. 268
Denmark	p. 274
Portugal	p. 278
Finland	p. 280
Greece	p. 282
Norway	p. 285
Italy	p. 287
Spain	p. 293
The Netherlands	p. 295
Belgium	p. 298
Ireland	p. 302
Austria	p. 304
Switzerland	p. 306
Luxembourg	p. 308
Smaller European Countries	p. 309
A Changed Market	p. 309
Digital Developments in the United States	p. 313
The Need for Change	p. 313
Digital Developments for 800 MHz AMPS	p. 315
The First Strategy--TDMA	p. 315
Alternatives to IS-54	p. 317
CDMA Basics	p. 320
Multiple Access Methods	p. 320
Characteristics of CDMA	p. 321
Benefits of CDMA	p. 322
Choice of Digital Standards	p. 324
International Implications of US Digital Standards	p. 326
Personal Communications Services (PCS)	p. 328
The First Moves	p. 328
PCS Ground-rules	p. 333
The Final Solution	p. 334
The MTA Auction for A and B Blocks	p. 336
The C Block Auction	p. 338
D, E, and F Block Licenses	p. 341
PCS Standards	p. 341
PCS Launch and Marketing	p. 344
Cellular Market Development	p. 348
Market Growth and Changes	p. 348
Industry Consolidation	p. 349
The Impact of International Activities	p. 352
The 1996 Telecommunications Act	p. 353
Conclusions	p. 354
Cellular in the Rest of the World	p. 357
Overview	p. 357
Japan	p. 359
Western Style Economies and Cultures	p. 363
Canada	p. 364
Australia	p. 366
New Zealand	p. 368
Latin America and the Caribbean	p. 369
Mexico	p. 369
Argentina	p. 371
Brazil	p. 372
Chile	p. 372
Colombia	p. 373
Smaller Latin American Countries	p. 374
The Caribbean	p. 375
Central Europe and the CIS	p. 377
Central Europe	p. 378
Russia	p. 382
The CIS and Other States	p. 386
Mainland Asia	p. 387
China	p. 387
South Korea	p. 390
India	p. 391
Pakistan	p. 393
The Asia-Pacific Region	p. 393
Hong Kong	p. 394
Indonesia	p. 396
Malaysia	p. 397
Philippines	p. 398
Singapore	p. 399
Taiwan	p. 400
Thailand	p. 400
Other Asia-Pacific Countries	p. 401
Africa	p. 402
The Middle East	p. 405
The Cellular World Today	p. 408
Market Comparisons	p. 408
Internationalization	p. 409
Other Mobile Services--Targets, Competitors, or Complements for Cellular?	p. 415
Private Mobile Radio (PMR)	p. 415
Specialized Mobile Radio and Public Access Mobile Radio	p. 418
Specialized Mobile Radio in the United States	p. 418
Band III Services in the UK	p. 420
PAMR in Europe	p. 423
Mobile Data Networks	p. 424
Private Mobile Data Systems	p. 425
The First Public Mobile Data Network	p. 426
Mobile Data in the UK	p. 428
Other Public Mobile Data Networks	p. 430
The Future of Mobile Data	p. 431
Paging	p. 432
Early Paging Systems	p. 432
POCSAG--a World Standard	p. 433
European Paging Services	p. 434
The UK--a Competitive Market	p. 435
European Market Growth	p. 437
Paging in the United States	p. 439
World Paging	p. 440
Paging Technology Developments	p. 441
ERMES	p. 442
Other Standards Developments	p. 445
Paging and Cellular	p. 446
Telepoint and Cordless Telephones	p. 447
Cordless Telephones	p. 447
The Development of Telepoint	p. 447
Telepoint Services in the UK	p. 450
International Acceptance	p. 454
DECT	p. 456
The Japanese Personal Handyphone System (PHS)	p. 457
Cordless Systems and Cellular	p. 458
Wireless in the Local Loop	p. 459
Mobile Satellite Services	p. 461
Cellular versus the Rest	p. 465
Where Next?	p. 467
Future Scenarios	p. 467
Where Are We Now?	p. 468
Cellular World Markets	p. 468
Cellular Users	p. 469
Cellular Operators	p. 471
Cellular Standards	p. 471
Developments in Other Fields	p. 472
Evolution of the PSTN	p. 472
New Telecommunications Networks	p. 473
Developments in Computing	p. 474
Third-Generation Systems	p. 475
The World Forum--FPLMTS	p. 475
The European Program--UMTS	p. 477
A World Standard?	p. 480
Terminal Trends	p. 480
Issues	p. 482
Health and Safety	p. 482
Spectrum Policy	p. 484
In Constant Touch?	p. 486
What Do Users Really Want?	p. 486
Tariffs and Traffic	p. 488
The Future of Cellular	p. 489
Conclusions	p. 495
Selected Bibliography	p. 497
About the Author	p. 501
Index	p. 503
Table of Contents provided by Syndetics. All Rights Reserved.

Cellular Communications

Worldwide Market Development

At a Glance

Hardcover

Shipping

How to return your order

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You Can Find This Book In

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