Catalysts for Change

Of related interest. Design for Success A Human-Centered Approach to Designing Successful Products and Systems William B. Rouse This groundbreaking book offers a comprehensive, methodological framework for the human-centered design of complex systems. This dynamic new approach to system design includes four phases -- naturalist, marketing, engineering, and sales and service -- which cover the entire product life cycle, including:<br> * Evaluating users' needs and preferences<br> * Concept and market evaluation of alternative ways to satisfy these demands<br> * Detailed design and engineering evaluation of products and systems<br> * Fielding and ongoing in-use evaluation<br> A wide variety of methods and tools is discussed within this methodological framework. Applications are illustrated with case studies of actual applications in a variety of industries. This book makes human-centered design very concrete and readily applicable to practical and realistically complex design problems. "How to" guidance is provided in the form of case histories and almost 100 figures and tables, as well as principles and guidelines for implementing the design "toolbox" outlined throughout the book. 1991 (0471-52483-2) 287 pp. Strategies for Innovation Creating Successful Products, Systems, and Organizations William B. Rouse Concentrating on technology-based businesses, Strategies for Innovation presents a comprehensive methodology for business planning and market development. The author demonstrates these principles with actual plans successfully implemented in his own innovative software company. In addition, he has included a wealth of real-life examples, case studies and vignettes, with which he explores marketing strategies, business techniques, and planning methodologies that have worked for companies ranging from technology-based Fortune 500 companies to small new venture start-ups. The book includes more than 100 figures and tables that provide easy access to critical information, and an extensive bibliography. This highly practical guide is an important resource for executives in technology-based businesses, as well as systems engineers and engineering managers. It is also an excellent text for MBA candidates and graduate students and teachers in areas related to the design and management of technology-based enterprises. 1992 (0-471-55904-0) 272 pp.