In 1967, a 17-year-old aspiring photographer named Ed Caraeff found himself front row at the Monterey Pop Festival, California. Caraeff had never seen Hendrix before, nor was he familiar with his music. But Caraeff had his ever-present camera and as Hendrix lit his guitar, he snapped a photo. That picture - Hendrix burning his guitar at Monterey - has become one of the most iconic images of rock and roll. A photo that defined Hendrix as an artist, appeared on the cover of Rolling Stone magazine not once, but twice, and launched Caraeff's photographic career. Timed to celebrate the 50th anniversary of the Monterey Pop Festival, Burning Desire reveals never-before published images from the magnificent, Hendrix-dedicated archive that Caraeff has compiled.
The Book Features:
- Rare and unseen photos of Jimi Hendrix including 100 black-and-white and color images including the greatest rock-and-roll image of all time: Hendrix burning his guitar on-stage at the Monterey International Pop Music Festival
- Exclusive backstage shots
- Immortalises Hendrix's most iconic onstage performances, including Monterey, Whisky A-Go-Go and Newport where fans "may have seen the best performance of their lives
- Contains many reprint articles from 1960s music magazines, covering the rise of one of the greatest rockers the world has ever known
- Timed to coincide with the 50th anniversary of one the greatest rock events of all time - The Monterey Pop Festival
About the Author
Ed Caraeff is a name recognised by anybody who is anybody in the music industry. A photographer, illustrator and graphic designer, he has directed art for, photographed, and designed hundreds of record album covers from 1967 to 1982 for numerous artists, including
The Stooges, Elton John, Steely Dan, Carly Simon, Three Dog Night, Tom Waits and
Dolly Parton. His photography has appeared on the cover of four issues of Rolling Stone and boasts a rightful place in the permanent collection at The Rock and Roll Hall of Fame.
Industry Reviews
It was June 1967, and as it happened, that Hendrix cat was little more than a name to Ed Caraeff, who was 17 and had managed to get himself and his camera into the Monterey International Pop Music Festival in California. "I had never seen a photo of Hendrix," he recalled. "I had never heard any of his music. I had no idea about any of his stuff.--The New York Times--Lens Blog It's a thrillingly intimate portrait of one of the greatest musicians of the 20th century.--Square Mile Magazine Save some film for his Jimi Hendrix cat.--Time As Hendrix's guitar went up in flames, 17-year-old Ed Caraeff, who was crouched on a chair at the front of the stage, snapped the shot that would later appear on the cover of Rolling Stone magazine not once, but twice. Hendrix was so impressed with the photos that he invited Caraeff to shoot his future gigs.--CNN After seeing Caraeff's shots, Hendrix called his co-manager, Michael Jeffery, down to the pool area. Jeffery was equally impressed, and Caraeff found himself granted photo access for six other Hendrix shows in California. And while there's plenty of onstage excitement, the off stage shots are particularly nice, showing a relaxed Hendrix casually shooting pool, or warming up backstage.--Goldmine Magazine