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Capitalizing on Knowledge - David Skyrme

Capitalizing on Knowledge

Paperback Published: 12th June 2001
ISBN: 9780750650113
Number Of Pages: 352

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Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace. This book draws together the two strands of knowledge and e-business into the emerging field that this book has called k-business. A k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market and deliver them online. Despite its newness, the Delphi Group have forecast that within 5 years person-to-person information e-commerce (a major aspect of k-business) will be a $5 billion business leveraging $50 billion in sales of other products and services.
Capitalizing on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are 'points to ponder' to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge.
Demonstrates how the overlap of the two high profile strands of e-business and knowledge management is creating new k-business opportunities
Describes new business models for marketing knowledge over the Internet
Provides practical guidelines for packaging knowledge and participating in knowledge markets.

Industry Reviews

This book, written for knowledge management practitioners, is based on a good theory and two great insights. The theory is that, in our increasingly virtual world, knowledge has commercial value. The insights are, first, that the commercialization of knowledge and the growth of e-business are rapidly converging and, second, that all business will soon be e-businesses. It follows that all businesses must understand their knowledge assets and find ways to exploit their commercial value. This book shows how. Writtten by one of the original KM practitioners, the book is easy to read and has a down-to-earth practical flavour, with lots of case histories and nearly 50 self-contained "knowledge nuggets". If you accept the theory and recognise the insights, then buy the book and learn how to capitalize on your knowledge assets. Tony Brewer, Director, IMPACT e-Business Network David Skyrme has observed and reflected on the KM community from its inception and he has acquired a better overview of the practices of knowledge management than any one I know. When he now focuses his considerable analytical skills on the art of using the internet to create a profitable knowledge business he is worth listening to. This is a very rich book; as full of useful insights as it is free of hype! A must-read for any aspiring knowledge capitalist.

Dr. Karl-Erik Sveiby

"Capitalizing on Knowledge" is an excellent example of its own message: Exploit what you know to the benefit of the k-providers, k-enablers and k-seekers alike.

The book is a comprehensive source of insights and inspiration from someone who has been there. Skyrme is a true practitioner with a deep understanding of the forces behind the future knowledge business and its vast opportunities.

Klas Mellander, Chief learning designer, Celemi

David Skyrme has a clarity of thinking and a straightforward style that is a very welcome contribution to knowledge management. Capitalizing on Knowledge is an important road map for managers who wish make practical use of knowledge management.

Gerry McGovern, Author of 'Content Critical' and 'The Web Content Style Manual'

" Anyone seriously interested in knowledge commerce can benefit greatly from David Skyrme's ground breaking exploration of the intellectual capital fission and fusion being ignited in the emergence of the next generation e-knowledge market frontier.."

Bryan Davis, President, The Kaieteur Institute For Knowledge Management

"Deeply pragmatic without being patronising - a fascinating exploration of the gritty, practical end of engaging in the Knowledge Economy".

Dave Snowden, Director (EMEA), IBM Institute for Knowledge Management

"Knowledge is at the heart of wealth creation. Capitalizing on Knowledge is a most impressive coverage, with illustrative and practical references, on an emerging very important value space - creation and growth of knowledge business..."

Leif Edvinsson, Professor of Knowledge Economics, Lund University, Sweden

David Skyrme's book is easy to follow and to read and is clearly backed by a sound theoretical knowledge. The book is well organised with a good index enabling easy access to its contents. Not only are you provided with a good overview of the concept of knowledge management and the various techniques involved, but the reader is provided with a good introduction to ecommerce and kcommerce. Jargon is explained and practical examples are used to help illustrate the points being made. I will certainly recommned it to my students. Shona McTavish, Northumbria University

"Skyrme forecasts some directions in the emerging knowledge economy, as well as the challenges and dilemmas that will affect corporate strategy and policy in the near future. Skyrme provides many helpful aides in this compact book - points to ponder at the end of each chapter; mini cases and annecdotes; and four appendices of templates, check-lists, and working tools to further k-business. For those who wish to stay on the leading edge of the new work culture, this book is a mind-stretcher and real bargain! "

Reviewed by Philip R. Harris, Ph.D.. European Business Review

List of case studiesp. x
List of knowledge nuggetsp. xi
Prefacep. xiii
Knowledge inside-outp. 1
The evolving knowledge agendap. 2
Two thrusts and seven leversp. 5
Multiple perspectivesp. 6
Plentiful practicesp. 10
Value through knowledgep. 17
Measuring intellectual capitalp. 18
Intrinsic valuep. 19
Utility valuep. 19
Codification and valuep. 22
The value of combinationp. 24
Beyond knowledge managementp. 25
Outside-inp. 26
Inside-outp. 29
Commercializing knowledgep. 31
K-businessp. 32
Summaryp. 33
Points to ponderp. 34
Notesp. 35
E-business: a platform for knowledgep. 38
From EDI to Internet commercep. 39
The e-advantagep. 41
The e-businessp. 42
Knowledge on the Internetp. 43
The Internet effectp. 45
The k-advantagep. 46
Internet innovationsp. 47
Infrastructurep. 48
Software and accessp. 49
Enabling servicesp. 52
Applications and marketsp. 54
User servicesp. 61
Context and environmentp. 61
Dot.com winners and losersp. 62
The losersp. 62
The causes of failure?p. 63
The winnersp. 65
Internet stock valuationsp. 66
The agility gapp. 67
Summaryp. 68
Points to ponderp. 69
Notesp. 69
K-business: new markets, new modelsp. 72
What kind of k-supplier are you?p. 73
K-creatorp. 74
K-mediaryp. 75
K-aggregatorp. 76
K-portalp. 77
K-refinerp. 78
K-packagerp. 79
K-brokerp. 80
K-publisherp. 81
K-mall or k-shopp. 82
K-communityp. 83
K-processorp. 84
K-franchiserp. 85
K-anythingp. 86
From fee to freep. 87
Useful knowledgep. 89
Relationship buildingp. 90
Free exchange?p. 91
From free to feep. 92
Subscription vs. pay-as-you-gop. 93
Advertisingp. 94
Affiliate programmesp. 96
Commissions and revenue sharingp. 97
Which is the best model?p. 101
Summaryp. 102
Points to ponderp. 103
Notesp. 104
Online knowledge marketsp. 106
Do knowledge markets exist?p. 107
From real to virtualp. 109
Key ingredientsp. 110
The bleeding edge?p. 111
The next generationp. 116
The attractions of marketsp. 122
Better market accessp. 122
Precision matchingp. 123
More transparencyp. 124
Knowledge co-creation and developmentp. 124
What makes a good knowledge market?p. 125
Potential and pitfallsp. 128
Summaryp. 129
Points to ponderp. 130
Notesp. 131
Productizing knowledgep. 133
Knowledge in products and servicesp. 134
Forms of knowledgep. 134
People-based servicesp. 136
Object-based knowledge productsp. 138
Package variationsp. 140
Patents and intellectual propertyp. 140
Knowledge-enriched productsp. 141
Information productsp. 142
Knowledge hybridsp. 148
Intelligent publicationsp. 149
E-learningp. 151
Special characteristics of knowledge productsp. 153
Completing the knowledge packagep. 154
Knowledge wrapperp. 155
Digital rightsp. 156
The product surroundp. 157
The process of productizingp. 158
Summaryp. 160
Points to ponderp. 161
Notesp. 161
Marketing revisitedp. 163
What's the same, what's different?p. 164
Know your customerp. 166
From invisible to visiblep. 168
Log file analysisp. 168
Customer profilingp. 171
Expect unexpected competitorsp. 172
A new competition frameworkp. 173
Is your company k-ready?p. 176
Products: emergent and evolvingp. 178
Prices: declining and dynamicp. 181
Place: cyberspacep. 182
Promotion: individual and interactivep. 184
From dialogue to relationshipsp. 186
The knowledge of marketingp. 188
Summaryp. 193
Points to ponderp. 193
Notesp. 194
The 10Ps of Internet marketingp. 196
Positioningp. 197
Packaging: open or closed?p. 199
Black box knowledgep. 199
Variety vs. costp. 200
Portals: gateways to knowledgep. 201
Pathwaysp. 204
Pages: making an impressionp. 206
Look 'n' feelp. 207
Information architecturep. 208
Personalizationp. 209
Progression: from free to feep. 212
Payments: a virtual necessityp. 213
Processesp. 215
Performance: the bottom linep. 216
The marketing cycle revisitedp. 219
Summaryp. 222
Points to ponderp. 222
Notesp. 222
Developing a successful k-businessp. 224
What makes a successful k-business?p. 225
Exploitable knowledge assetsp. 227
A good business conceptp. 228
Carving a profitable nichep. 228
Developing a viable business modelp. 230
Incubation: nurturing the ideap. 231
The Z-factor: putting it all togetherp. 233
The customer experiencep. 240
Operational excellencep. 242
Designing knowledge processesp. 243
Maintaining momentump. 244
Summaryp. 246
Points to ponderp. 247
Notesp. 247
Directions and dilemmasp. 249
Innovation unleashedp. 250
The upside-down enterprisep. 251
Artificial or human intelligence?p. 252
How do we value knowledge?p. 253
Whose knowledge is it anyway?p. 254
Do we need a WKO?p. 256
The meta-knowledge economy?p. 257
Sustaining the networked knowledge economyp. 259
Notesp. 260
K-business readiness assessmentp. 261
Online market evaluation templatep. 273
Website evaluation templatep. 279
Website project plan checklistp. 284
Glossaryp. 287
Bibliographyp. 305
Indexp. 309
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780750650113
ISBN-10: 0750650117
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 352
Published: 12th June 2001
Publisher: BUTTERWORTH-HEINEMANN
Country of Publication: GB
Dimensions (cm): 23.42 x 15.6  x 2.16
Weight (kg): 0.59
Edition Number: 1

Earn 297 Qantas Points
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