Candlemaking for Profit

A practical guide for small-scale producers

By: Robert Aley

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Paperback | 15 September 2011

At a Glance

Paperback
110 Pages

Dimensions(cm)
22.23 x 14.61 x 0.64

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Candlemaking is a traditional craft which can be converted into a modern small business with viable markets in most countries around the world. This book includes instructions on how to determine the feasibility of a candlemaking business, and advises on essential business planning. It gives detailed and specific guidance in the critical areas of pricing, marketing and selling. Candlemaking for Profit covers the various materials and methods used in candlemaking. Finding workshop space is also covered, with information about costs of premises, workshop layout, stock control and safety. The book explains how to keep ahead through design and innovation and includes advice on how to generate creative ideas, respond to market trends and safeguard intellectual property. This is a simple and clear practical guide for those who are looking for a business start-up or who want to convert their candlemaking hobby into a profitable small business, whether living in an economically rich or developing country.

Industry Reviews

"This book is a rare thing in its ability to combine the practical and the creative. I am sure it will inspire businesses of many different types--from those mainly concerned with production of candles as practical household items to those looking to produce high-value design-led products."--John Miller, Director

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You Can Find This Book In

Non-Fiction Business & Management Ownership & Organisation of Enterprises Small Businesses & Self-Employed Handicrafts, Decorative Arts & Crafts Carving & Modelling, Moulding and Casting Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies Development Studies

Figures	p. vii
Tables	p. vii
Photos	p. vii
About the author	p. ix
The history of candlemaking with contributions from Mindy Chillery
The earliest candles	p. 1
The Romans and the Middle Ages	p. 2
More recent history	p. 3
The advent of paraffin wax	p. 4
Modern times	p. 5
Feasibility study 'with contributions from Mindy Chillery'	p. 7
Why do a feasibility study?	p. 7
How to conduct a feasibility study	p. 8
Market feasibility	p. 8
Technical feasibility	p. 11
Financial feasibility	p. 12
Analysis and interpretation of data	p. 14
Business planning 'with contributions from Mindy Chillery'	p. 15
What is a business plan?	p. 15
Why have a business plan?	p. 15
Business plan structure	p. 16
Using your business plan	p. 21
Marketing 'with contributions from Mindy Chillery'	p. 23
What is marketing?	p. 23
Product: Knowing what your customers want	p. 25
Price and calculating costs	p. 26
Market penetration	p. 31
Attracting customer attention	p. 38
Setting targets	p. 40
Summary	p. 40
Materials, equipment and techniques	p. 41
How a candle burns	p. 41
Candlemaking materials	p. 41
Candlemaking equipment	p. 47
Production techniques	p. 49
Summary	p. 60
Premises, workspace and stock control	p. 61
Premises	p. 61
Workspace layout	p. 63
Stock control	p. 65
Innovation, design and intellectual property	p. 69
Being creative	p. 69
Designing for fair trade, organic and ethical markets	p. 73
Intellectual property, protecting your ideas	p. 75
Case studies	p. 79
The Wax Studio	p. 79
Jyoti's Candles	p. 86
Swazi Candles	p. 91
Further information sources	p. 97
Table of Contents provided by Ingram. All Rights Reserved.

Candlemaking for Profit

A practical guide for small-scale producers

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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