Business of Digital Television

By: Chris Forrester

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Paperback | 31 August 2000 | Edition Number 1

At a Glance

Paperback
292 Pages

Dimensions(cm)
21.59 x 13.97 x 1.68

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Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.

Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.

You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future

Gain from the research of a key industry consultant, a complete factual understanding of the digital television industry worldwide in one readable source
See the facts in context, from the key drivers for change through to future applications
Get up to speed quickly on emerging technologies and complex markets

Industry Reviews

"Written in an accessible style this book is well documented, its statistics are comprehensive and up to date. The essential facts, data and commentary are all brought together in one single source likely to interest a large and diverse audience." Bohdan Jung, Warsaw School of Economics, Poland The International Journal on Media Managment, Vol. 3, No.1, Spring 2001

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