Business Models

Innovation, Digital Transformation, and Analytics

By: Iwona Otola (Editor), Marlena Grabowska (Editor)

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eText | 9 July 2020 | Edition Number 1

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Since the beginning of time, running a business has involved using logic by which the business operates. This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models. Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation. Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models.

The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models. Chapters in the book investigate how:

Business models can analyze digital transformation scenarios
Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition
The environment effects the profitability of the high-growth enterprise business models
Employer branding business models are perceived by the generation Z workforce
To implement responsible business models in the enterprise
Cyber risk is captured in business models
Decision algorithms are important to business analytics

This book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition. It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.