Business

The Key Concepts

By: Mark Vernon

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Hardcover | 4 October 2001 | Edition Number 1

At a Glance

Hardcover
264 Pages

Dimensions(cm)
21.59 x 13.97 x 1.91

Hardcover

$424.75

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Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Industry Reviews

"The work's strength is its lengthy bibliography, which offers librarians a good starting point for introducing students to some classic works in specialties in the field." -Choice ...".it's excellent for a title of this size. Ultimately, this book is suitable for any library that carries the "Key Concepts: series." -"Library Journal, December 2001

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