Introduction: The good, the bad, and the perfect 7
Chapter1: Hook 'em In!
Key problems to face and overcome
Part 1: Essential Stories
Chapter 2: 5 ways to build a story on what your
business offers your clients and why you must
Unlike the over forties, the under forties consider
experience more important than things.
Chapter 3: Kick-start your business growth and
feel great with these 14 love story sparklers
Don't just tell your story, really engage by telling it with
emotion and love the results.
Chapter 4: How business owners can find golden
opportunities using just one word
Avoid bankruptcy through paying close attention on
what really drives your business.
Chapter 5: Got a story to tell an audience?
The easiest storytelling framework you will ever find.
Chapter 6: The 4 base appeals of storytelling
Chapter 7: Use your stories twice
All businesses could use the power of story more
Chapter 8: Who are you for? How can you
compel others to act?
Chapter 9: 5 ways change leads to renewed
excitement in your story
Each an opportunity to renew interest in our story
Chapter 10: 3 ways to connect more without
losing the plot
Chapter 11: The referral story
Part 2: On Writing
Chapter 12: Why write stories?
The big reason to write a story is to help people engage
with your enterprise.
Chapter 13: Story Openers
Chapter 14: Technical Writing Tips
Chapter 15: The simple way to write a story
and avoid writers' block and the blank page
The more you write, the better your stories become.
Chapter 16: 6 stories you must tell after a sale
If you don't tell a good story, your value may be lost
forever, and your recipient will wonder who you are and
why you keep bothering them.
Part 3: The Founder Story
Chapter 17: Founder story introduction
Every enterprise has a fundamental beginning. Every other
enterprise story should try to find a way to reinforce the
founder story.
Chapter 18: The Founder Presentation
How politicians present themselves
Chapter 19: Avoiding 'death' by PowerPoint!
Another way of telling your story
Chapter 20: Rags to Riches
The miracle of how a young apprentice from the suburbs of
London went on to work with 100s of blue-chip clients in
the city and earned millions for all involved.
Chapter 21: Beyond the keywords to story
How to apply story ideas for developing new business and
to cope with failure and rejection. You can't back winners
all the time.
Chapter 22: Bigger Pictures
This part is a collection of bigger picture stories that share
opportunities, dangers, and how to avoid them.
Chapter 23: Founder story conclusion
No doubt, things are different for you. Our stories will
never be the same.
Chapter 24: Last orders!
Conversation makes all the difference.