Get Free Shipping on orders over $79
Business Development : A Guide to Small Business Strategy - David Butler

Business Development

A Guide to Small Business Strategy

By: David Butler

Paperback | 28 August 2001 | Edition Number 1

At a Glance

Paperback


RRP $105.00

$92.75

12%OFF

or 4 interest-free payments of $23.19 with

 or 

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses.
All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way.
The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going.
First textbook to relate closely to the NVQ4 and IM Certificate course
First textbook to relate closely to the NVQ4 and IM Certificate course
Industry Reviews
"...a readable and practical book for the growth and development of businesses ... an invaluable guide to owner-managers of small businesses." Business Executive - Winter 2001

More in Management & Management Techniques

The Narrative Edge : Authentic Storytelling that Meets the Moment - Rod Berger
The Infinite Game : From the bestselling author of Start With Why - Simon Sinek
Outwitting the Devil® : The Secret to Freedom and Success - Napoleon Hill
The Trusted Advisor : 20th Anniversary Edition - Charles Green

RRP $36.99

$29.75

20%
OFF
Trump : The Art of the Deal - Donald Trump

RRP $26.99

$21.75

19%
OFF
Essentialism : The Disciplined Pursuit of Less - Greg McKeown

RRP $26.99

$22.99

15%
OFF