Building Successful Partner Channels

"Building Successful Partner Channels" is a book laying out the roadmap for achieving global market leadership through independent channel partners in the software industry. When Microsoft acquired Navision in 2002, there is no doubt that the value of our channel partner ecosystem heavily influenced the price they paid. I can think of no one better suited than Hans Peter to write a book titled Building Successful Partner Channels.

Preben Damgaard, Co-founder and CEO of Navision

Predictable growth and market leadership through independent channel partners are in the minds of the software industry CEO and sales executive. However, it is rarely achieved. With "Building Successful Partner Channels", Hans Peter Bech provides a great tactical approach toward reaching this goal.

Torulf Nilsson, Product Executive, Visma Retail, Oslo, Norway

Hans Peter Bech has been at the forefront of developing indirect channels in the software industry for more than three decades, and his track record is impressive. I'd highly recommend this book to anyone searching for the route to global market leadership in the software industry.

Yusuf Soner, School of Management at the Sabanci University, Istanbul, Turkey

Building Successful Partner Channels provides a powerful, practical approach to building a solid network of independent channel partners to optimize sales and marketing activities. The book helps senior sales and marketing executives understand how to work in concert to achieve global market leadership through the indirect-channel approach.

Toke Kruse, Founder and CEO at Billy, San Francisco, USA