Building a Buzz

Libraries and Word-of-mouth Marketing

By: Peggy Barber, Linda Wallace

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Paperback | 1 December 2009

At a Glance

Paperback
112 Pages

Dimensions(cm)
27.18 x 21.34 x 0.76

Paperback

$72.52

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Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with

A strategy that works for you
WOMM must-haves
Tips to effectively deliver your message
Best practices and insightful reviews

Renowned for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.

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