Bricks Matter

The Role of Supply Chains in Building Market-Driven Differentiation

By: Lora M. Cecere, Charles W. Chase

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Hardcover | 17 December 2012 | Edition Number 1

At a Glance

Hardcover
320 Pages

Dimensions(cm)
23.6 x 16.0 x 2.8

Hardcover

RRP $91.25

$77.75

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Get proven guidance to build a market-driven supply chain management system

Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.

Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks
Includes business cases illustrating the market-driven approach
Reveals how businesses can identify market risks and translate these into supply-side tactics

As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.

Industry Reviews

Praise for Bricks Matter

"This book is like no other that has been written about supply chain management. It is a must-read for the supply chain leadership team."
?Marty Kisliuk, Global Operations Director, Agricultural Products Group, FMC Corporation

"Lora Cecere has been a key driver of supply chain strategies that force companies to think differently about how they work with their customers, partners, and cross-functionally within their own organizations. Here she teaches us to take a bold step to change our thinking and turn the supply chain around to focus on the consumer."
?Ann Dozier, Vice President, Fresh Dairy Direct IT, Dean Foods Company

"Today, the worlds of social business and supply chain management have many degrees of separation. I enjoyed working with Lora to understand what the future transformation of digital marketing to digital business could look like."
?Jeremiah Owyang, Research Director, Altimeter

"The journey to build the outside-in, end-to-end value network happens in stages and can only be led from the top based on value-based outcomes. This is a guidebook for leaders driving the transformation."
?Roddy Martin, industry thought leader

?This is the new bible for all supply chain executives. It provides an insider?s perspective that will prove incredibly valuable to even the most grizzled supply chain veteran. This is the next must-have business book.?
?Bruce Richardson, Chief Enterprise Strategist, Salesforce.com

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