Branded Nation

The Marketing of Megachurch, College Inc., and Museumworld

By: James B. Twitchell

Write A Review

Paperback | 2 September 2005 | Edition Number 1

At a Glance

Paperback
336 Pages

Dimensions(cm)
21.59 x 13.97 x 2.29

Paperback

$46.99

or 4 interest-free payments of $11.75 with

Ships in 5 to 10 business days

Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share.
Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives.
Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.

Industry Reviews

"Jim Twitchell is Jay Chiat wrapped in H. L. Mencken. He gets marketing better than most marketers -- and writes about it better, with more insight and wit, than just about any writer. Now that brands have moved off the rumps of cows onto colleges, museums, and even churches, we need Twitchell's intelligence more than ever."
-- Randall Rothenberg, author of Where the Suckers Moon: An Advertising Story and columnist, Advertising Age

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction Travel & Holidays Travel Guides Travel Guides for Museums, Historic Sites, Galleries Sociology & Anthropology Sociology Self-Help, Personal Development & Practical Advice Consumer Advice Education Business & Management Sales & Marketing Society & Culture

Social Issues & Processes Consumerism Cultural Studies Popular Culture Politics & Government

BrandingMarketing Stories in a Culture of Consumption
One Market Under GodThe Churching of Brands
School DazeHigher Ed, Inc., in an Age of Branding
MuseumworldThe Art of Branding Art
When All Business Is Show Business, What's Next?NOTESINDEX
Table of Contents provided by Publisher. All Rights Reserved.

Branded Nation

The Marketing of Megachurch, College Inc., and Museumworld

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

More in Popular Culture

The Art of Star Wars

Andor (The Complete Series)

Conscious Tribes

Thinking Differently About Making a Difference

The Story of Us

How the Taylor Swift Fandom Changed Our Lives

The Definitive Guide to Horror Movies

Horror Essentials

How to Be Well

Finding a way through the healthcare epidemic without losing your mind or your money

I Eat the Stars

How to Live Fully and Beautifully in a Collapsing World

Your Brain on Art

How the Arts Transform Us

All About Love

New Visions [Deluxe Collector's Edition]

The Ruin of Magic

Longing and Belonging in Strange Times

Diddly Squat

A Year on the Farm

Famesick

A Memoir

Idiot Sandwich

100+ Recipes to Elevate Your Sandwich Game

The Tonality of Thought

This Book Thinks Ya Deadly!

A Celebration of Blak Excellence

The Art of Gravity Falls

Pocket Charli XCX

Gemini Pockets

Fear and Loathing in Las Vegas : A Savage Journey to the Heart of the American Dream

Harper Perennial Modern Classics

Communion

The Female Search for Love

Harry Potter Mini Coloring Set

Includes Mini Coloring Book and 18 Colored Pencils

Once Upon a Time

The Captivating Life of Carolyn Bessette-Kennedy

Explain That

31 intriguing reasons why from The Age and The Sydney Morning Herald

Best Wishes

The funny new book from the bestselling, much loved and eternally hopeful author of The Land Before Avocado and Flesh Wounds

Knockout

Great Australian Boxing Stories

Betrayal

Power, Deceit and the Fight for the Future of the Royal Family - From the bestselling author of Revenge

This product is categorised by