Branded Nation

The Marketing of Megachurch, College Inc., and Museumworld

By: James B. Twitchell

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Paperback | 23 August 2005 | Edition Number 1

At a Glance

Paperback
336 Pages

Dimensions(cm)
21.59 x 13.97 x 2.29

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Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share.
Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives.
Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.

Industry Reviews

"Jim Twitchell is Jay Chiat wrapped in H. L. Mencken. He gets marketing better than most marketers -- and writes about it better, with more insight and wit, than just about any writer. Now that brands have moved off the rumps of cows onto colleges, museums, and even churches, we need Twitchell's intelligence more than ever."
-- Randall Rothenberg, author of Where the Suckers Moon: An Advertising Story and columnist, Advertising Age

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BrandingMarketing Stories in a Culture of Consumption
One Market Under GodThe Churching of Brands
School DazeHigher Ed, Inc., in an Age of Branding
MuseumworldThe Art of Branding Art
When All Business Is Show Business, What's Next?NOTESINDEX
Table of Contents provided by Publisher. All Rights Reserved.

Branded Nation

The Marketing of Megachurch, College Inc., and Museumworld

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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