Get Free Shipping on orders over $79
Branded - Alissa Quart

Branded

By: Alissa Quart

Paperback | 15 May 2003 | Edition Number 1

At a Glance

Paperback


RRP $32.99

$30.99

or 4 interest-free payments of $7.75 with

 or 

Ships in 25 to 30 business days

The buying and selling of teenagers

Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume.
Industry Reviews
Deserves to command wide attention among millions of families...Quart makes a brilliant case...[and] her book is a necessary warning for parents * New York Times *

More in Age Groups for Adolescents

Kids These Days : Understanding and Supporting Youth Mental Health - Dr. Nevin J. Harper
My Many Coloured Days - Seuss

RRP $21.99

$19.75

10%
OFF
Excitable Boy : Essays on Risk - Dominic Gordon

RRP $29.99

$24.99

17%
OFF
Youth and Society : 4th Edition - Rob White

RRP $99.95

$84.99

15%
OFF
Coming of Age : How Adolescence Shapes Us - Lucy Foulkes

RRP $24.99

$21.75

13%
OFF
Trans Teen Survival Guide - Fox Fisher

RRP $42.99

$35.75

17%
OFF
Healthy Relationships : Your Questions Answered - Charles A. McKay
Underestimated : the wisdom and power of teenage girls - Chelsey Goodan
Transition to Adulthood : A Guidebook for Teens - Melissa McLaren PhD

RRP $54.99

$48.75

11%
OFF