Brand Success

How the World's Top 100 Brands Thrive and Survive

By: Matt Haig

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Paperback | 31 May 2011 | Edition Number 2

At a Glance

Paperback
304 Pages

Edition Type
Revised

Dimensions(cm)
20.5 x 11.5 x 2

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Brand success = business success. A simple equation, but identifying those winning qualities is not easy.

To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

Industry Reviews

"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." * PR Week *
"A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." * Publishing News *

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