Brand Management

A Strategic Approach

By: Travis Holmes

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Hardcover | 1 January 2023

At a Glance

Hardcover
326 Pages

Dimensions(cm)
25.4 x 17.78 x 1.91

Hardcover

RRP $238.69

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This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. The book is also supported with a comprehensive glossary and index at the end. This book is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

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