Brand Licensing For Dummies

By: Steven Ekstract, Stu Seltzer

Write A Review

Paperback | 27 June 2025 | Edition Number 1

At a Glance

Paperback
256 Pages

Dimensions(cm)
23.5 x 18.5 x 1.5

Paperback

RRP $41.95

$37.75

10%OFF

or 4 interest-free payments of $9.44 with

Ships in 5 to 7 business days

Your guide to profiting from the world of licensing

The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.

Discover why licensing is valuable to licensors and licensees alike
Explore licensing agreements and different types of deals
Learn how to spot a valuable licensing opportunity
Negotiate solid licensing deals using the latest strategies

This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.