
Brain Glue
How Selling Becomes Much Easier By Making Your Ideas "Sticky"
By: James I. Bond
Hardcover | 18 January 2023
At a Glance
188 Pages
22.86 x 15.24 x 1.42
Hardcover
RRP $46.19
$44.75
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"One of the Most Powerful "Selling and Persuasion" Books Ever!"
See below, what people are saying...
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing book. It reveals a secret so profound, it will change the way you market and sell forever.
(Note: This book was previously published as - Sell More With A Right-Brain Marketing Strategy.)
"Mind-blowing..."
"Clearly, one of the most valuable persuasion books I have ever experienced.
From the moment I picked it up, I didn't want to put it down. I'm giving copies of this book to my entire team.
This should be required reading for anyone in business.
Frankly, if you're trying to impress or sell anyone and you don't know this, I believe you may have a massive disadvantage. That's how powerful this book is."
-Jack Canfield, Co-author of the Chicken Soup for the Soul® series
"Valuable Far Beyond What I Expected..."
"One of the most important marketing books you will ever read!"
-Mike Scotto, Former Div. Director of Marketing, JCPenney and SCORE Advisory Council
**BookLife Prize**
"With the scope of a textbook and the intimacy of a trusted advisor, this book... is a must-read for anyone who wants their message to be unforgettable... with strategies for taking sales to the next level."
-Critic's Report for The BookLife Prize
"Editor's Pick" from Publisher's Weekly
"A strategy-packed guide that showcases how making something "stick" in a potential buyer's memory greatly increases the likelihood of creating an actual buyer."
-Booklife for Publishers Weekly
**Readers' Favorite 5-Star Award Winner**
"I highly recommend this superb marketing book to anyone who wants to increase their product or service's visibility and make more sales.
This book lives up to its promise and more. I could hardly put the book down after I started reading it. I [especially] liked the interactive nature of the book.
Best of all, most of the ideas Bond presents are simple and virtually cost-free. I'm applying some of what I learned to my own marketing efforts."
-Reviewer Joe Wisinski for Readers' Favorite Awards
"Entertaining, Mind-Blowing, and Incredibly Valuable!"
You're About to Gain Access to Something So Revolutionary, It Will Change Your Ads, Emails, Social Media Posts, and Sales Pitches Forever.
Welcome to BRAIN GLUEâ¢, the secret to making your ideas "sticky" so they stick to your prospect's brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations.
Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading...
People buy for emotional reasons. Yet "emotional selling" is missing from most marketing.
That's why so many pros are now using BRAIN GLUE⢠to boost the performance of their ads, emails, social media posts, and one-on-one presentations.
Based on sold-out workshops at the US Small Business Administration, here's how top marketers turn ordinary products into blockbusters (with little or no cost)!
Industry Reviews
[NOTE: This book was previously published as - Sell More With A Right-Brain Marketing Strategy]
**BOOKLIFE PRIZE** WINNER
"With the scope of a textbook and the intimacy of a trusted advisor, this book... is a must-read for anyone who wants their message to be unforgettable.
An easy-to-read and entertaining guide packed with strategies for taking sales to the next level."
--Critic's Report - The BookLife Prize
**READERS' FAVORITE 5-STAR AWARD WINNER**
"This book is terrific.
It lives up to its promise and more. I could hardly put the book down after I started reading it.
I [especially] liked the interactive nature of the book; getting involved helps readers apply the principles that they're learning.
Best of all, most of the ideas Bond presents are simple and virtually cost-free.
I highly recommend this superb marketing book to anyone who wants to increase their product or service's visibility and make more sales. I'm applying some of what I learned to my own marketing efforts."
--Reviewer Joe Wisinski for Readers' Favorite Awards
**EDITOR'S PICK** FROM PUBLISHERS WEEKLY
"Strategy-packed...
This book showcases how making something "stick" in a potential buyer's memory greatly increases the likelihood of creating an actual buyer."
--Booklife for Publishers Weekly
How BRAIN GLUE™ Makes Your Ideas "Sticky" So They Stick to Your Prospect's Brain Like Glue
Introduction
1. Setting Expectation - Guess What's Coming
2. Tribal Alignment - Really, I'm One Of You
3. Easing Their Understanding - Simplifying What's Complicated
4. Analogy and Metaphor - It's Just like That, Only Different
5. Anchoring - I Am He And He Is Me
6. Toning Your Voice - A Screech by Any Other Name
7. Triggering Oxytocin - How Laughers Are Buyers
8. Rhyming - How A Poem Will Own 'Em
9. Alliteration - Using Silly Sounding Syllables To Sell
10. Chiasmus - When Opposition Attracts
11. Trigger Words - Vomiting On Your Presentation
12. Odd And Unexpected - You Might Die, But That's Okay
13. Rejecting To Attract - No, You Can't Have That
14. Sense Elevation - What's That Smell
Epilogue
Conclusion
Get Your Cree Gift
Endnotes
About The Author
ISBN: 9780998865744
ISBN-10: 0998865745
Published: 18th January 2023
Format: Hardcover
Language: English
Number of Pages: 188
Audience: Professional and Scholarly
Publisher: LIGHTNING SOURCE INC
Dimensions (cm): 22.86 x 15.24 x 1.42
Weight (kg): 0.45
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