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Bottomliers : Studies in Social Strategy of Organizations in India - C. Gopalkrishnan

Bottomliers

Studies in Social Strategy of Organizations in India

By: C. Gopalkrishnan

Hardcover | 28 February 2026 | Edition Number 1

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The subjects or beneficiaries of social work that organizations undertake are usually people or communities that are at the âbottom of the pyramidâ. This book looks at social action programmes and strategies targeted to help the âbottomliersâ or the most vulnerable groups in society.

This book focuses on people such as the sick, the poor, the physically challenged, and the old; and explores the intent and strategy of social organizationsâ"charitable, social business, corporate social action programmes and civil society organisationsâ"to help the marginalised and address challenges they face. These organisations must balance the commercial and charitable aspects of business while operating and implementing programmes that service those in need. The book includes detailed case studies on organizations from divergent fields and analyses how they design and implement effective social action strategies.

This book will be of use to CSR managers, academicians and students of sustainable development, business, management and marketing, corporate governance, corporate social responsibility and business ethics, sociology and social work. It will also be of interest to social policy makers and civil society organizations.

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Non-FictionReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesRegional StudiesDevelopment StudiesSociology & AnthropologySociologyBusiness & ManagementManagement & Management TechniquesManagement of Specific AreasSales & MarketingSocial Services & Welfare
Social Welfare & Social ServicesSocial WorkBusiness Ethics & Social ResponsibilityEconomicsDevelopment Economics & Emerging EconomiesCorporate Governance

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