Get Free Shipping on orders over $79
The Innovator's Guide to Growth : Putting Disruptive Innovation to Work - Scott D. Anthony

The Innovator's Guide to Growth

Putting Disruptive Innovation to Work

By: Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman

Hardcover | 27 May 2008

At a Glance

Hardcover


RRP $72.99

$72.75

or 4 interest-free payments of $18.19 with

 or 

Ships in 15 to 25 business days

More than a decade ago, Clayton Christensen''s breakthrough book The Innovator''s Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen''s research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator''s Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption''s transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm''s future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

More in Business Innovation

AI for Business : A Guide to AI Adoption - Jon Whittle

RRP $49.99

$40.75

18%
OFF
Think Again : The Power of Knowing What You Don't Know - Adam Grant
Slow Productivity : The Lost Art of Accomplishment Without Burnout - Cal Newport
Start With Why : How Great Leaders Inspire Everyone to Take Action - Simon Sinek
Measure What Matters : The Simple Idea that Drives 10x Growth - John Doerr
Burn Book - Kara Swisher

Paperback

RRP $34.99

$28.75

18%
OFF
Zero to One : Notes on Start Ups, or How to Build the Future - Peter Thiel
Deep Work : Rules for Focused Success in a Distracted World - Cal Newport
Purple Cow : Transform Your Business By Being Remarkable - Seth Godin
Originals : How Non-conformists Change the World - Adam Grant

RRP $26.99

$22.99

15%
OFF
Principles : Life and Work - Ray Dalio

RRP $59.99

$43.99

27%
OFF
The Shortest History of Innovation - Andrew Leigh
Blockchain Babel : The Crypto Craze and the Challenge to Business - Igor Pejic
Open to Work : How to Get Ahead in the Age of AI - Ryan Roslansky

RRP $34.99

$28.75

18%
OFF
Disrupt Everything - James Patterson

RRP $36.99

$29.99

19%
OFF
Adapt : Mastering change in four steps - Andrea Clarke

RRP $34.99

$26.75

24%
OFF