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Biodesign  : 2nd Edition - The Process of Innovating Medical Technologies - Paul G. Yock

Biodesign

2nd Edition - The Process of Innovating Medical Technologies

By: Paul G. Yock, Stefanos Zenios, Josh Makower, Todd J. Brinton, Uday N. Kumar

Hardcover | 9 April 2015 | Edition Number 2

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This step-by-step guide to medical technology innovation, now in full color, has been rewritten to reflect recent trends of industry globalization and value-conscious healthcare.

Written by a team of medical, engineering, and business experts, the authors provide a comprehensive resource that leads students, researchers, and entrepreneurs through a proven process for the identification, invention, and implementation of new solutions. Case studies on innovative products from around the world, successes and failures, practical advice, and end-of-chapter 'Getting Started' sections encourage readers to learn from real projects and apply important lessons to their own work.

A wealth of additional material supports the book, including a collection of nearly one hundred videos created for the second edition, active links to external websites, supplementary appendices, and timely updates on the companion website at ebiodesign.org. Readers can access this material quickly, easily, and at the most relevant point in the text from within the ebook.

About the Author

As Senior Associate Director of Global and Communication, Christine oversees Biodesign global programs and is the primary point of contact for all global relationships. She is also responsible for efforts that support Stanford students, fellows and faculty working on device projects based on global needs.

Ms. Kurihara oversees IT and web projects and is responsible for communication and marketing for Biodesign. She manages several websites for Biodesign including biodesign.stanford.edu; ebiodesign.org, the companion website for the textbook; bme-idea.org, for the BME Academic community and indiabiodesign.org, a social networking site for persons interested in the development of the medical device industry in India.

Ms.Kurihara joined Biodesign after an eleven-year career with Stanford in the area of media services. In her previous role she spearheaded media development efforts for an on-campus service unit, where her team produced websites, online courseware, video and broadcast products. Prior to Media Solutions, she was the first coordinator of the Stanford University website. In 1997, Ms. Kurihara was co-chair of the Sixth International World Wide Web Conference. Prior to Stanford, she worked for The Aerospace Corporation for twelve years managing Computer-Aided Engineering development.
Industry Reviews
'Biodesign is on the forward edge of one of the most exciting new frontiers of health care. This impressive and engaging work provides a thorough look at the innovation process. But this is certainly not just for the scientific innovators: it is a must-read for anyone in any aspect of health care today.' Alex Gorsky, Chairman and CEO, Johnson & Johnson
'I can't think of a more important place to turn creativity loose than in designing the future of healthcare. But it's a complicated scene - and it's easy to get lost in the maze of stakeholders, regulation, and financing. Biodesign lays out a clear and logical map to find and pursue opportunities for real innovation. One of the core messages in this new edition is that by placing the need for affordability up front in design process, innovators can more explicitly create technologies that bring value to the healthcare system. This is design thinking at its best!' David Kelley, Founder, Hasso Plattner Institute of Design, Stanford University, and Founder, IDEO
'A [must-read] textbook for anyone in academia or industry, in any country, who wants to innovate and deliver value to patients and health systems around [the] world.' Koji Nakao, Chairman, Terumo, and Japanese Federation of Medical Device Associations
'If you want to know how to come up with a both innovative and transformative technology in medicine, there isn't a better resource than this book by Paul Yock and his colleagues at Biodesign. Over thirteen years ago, the program at Stanford brought together transdisciplinary innovators - engineers, physicians and business experts - to not only design their formidable program, but to teach all the rest of us how to do it.' Eric J. Topol, Director, Scripps Translational Science Institute
'... this book on biodesign will be invaluable for any inventor or entrepreneur. It contains very useful information on such critical areas as design principles, regulatory issues, clinical trial strategies, intellectual property, reimbursement strategies, and funding - and it backs them up with interesting real-life experiences and case studies.' Robert Langer, David H. Koch Institute Professor, Massachusetts Institute of Technology
'This practical but comprehensive resource is keeping up with the rapid developments affecting medical device innovation. The authors draw on their own extensive experiences and insights, as well as diverse case studies, to present the full range of strategic and operational considerations to bring valuable new therapies to patients in the US and around the world.' Mark McClellan, Director, Health Care Innovation and Value Initiative, Brookings Institution
'Since its first release, Biodesign has established itself as a unique foundation of expertise for medical device entrepreneurship. No other manual has been so popular and so influential, reflecting admirably the entrepreneurial values sustaining the Biodesign endeavor. [The] second edition, by the outstanding founding editorial team, preserves the highly praised detail, clarity and refreshing essence of [the] previous edition ... an indispensable manual and reliable companion for all students and professionals, from business, medical or engineering arenas ...' Professor Jacques Marescaux, President, IRCAD Institute, and Founder and CEO, Strasbourg Institute of Image-Guided Surgery

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