Big Data for Managers

"Digitization affects all companies. One of the biggest challenges for business executives is to apply the technical capabilities of Big Data into daily business. With its management perspective, its structured model and several interesting case studies, this book provides very good support for managers in how to use Big Data in their business development."

Mats Abrahamsson, Professor, Linkoeping University, Sweden

"Big Data for Managers does a great job of introducing analytics concepts for an audience that rapidly needs to understand how big data can both transform their business but, equally, make it irrelevant, fast."

Christopher Ahlberg, CEO Recorded Future and Chairman, Hult International Business School, Boston, US

"A well written book, with a good structure. The contents are well laid out, making it very easy for someone to refer to a certain point. The case studies are valuable - puts Big Data knowledge into application. There is a range of companies, and each case study focuses on a certain efficiency Big Data usage has brought about, with a clear structure of background, opportunities, methods and results."

Manoj Gupta, Vice President, HCL Technologies, UK

"Proven use cases from different industries will help business managers, charting clear path towards data driven work culture in their organizations."

Mahendra K. Upadhyay, Head of Data & Technology, Mindshare India

"In a data-driven era, this book is an excellent overview everything that you must know about big data analytics."

Amit Chandak, CTO, Progen Business Solution (BI), India