Behemoth, Amazon Rising

Power and Seduction in the Age of Amazon

By: Robin Gaster

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Paperback | 1 March 2021

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Amazon is the most extraordinary business story of our time. In 25 years, it's become a $280 billion multi-sector giant, and within 5 years, Amazon may be the biggest company in America. Behemoth, Amazon Rising explains how Amazon built five interlocking rings logistics, Amazon Prime, the Amazon Marketplace, everyday low pricing, and constant innovation. The rings work together to create a moat too deep to scale around Amazon's retail empire.

But Amazon is not just any company. It's brilliant, agile, cold, efficient, amoral, incredibly innovative, secretive, scary, seductive. It's entirely customer-obsessed - which is great for customers, but not necessarily for producers. And there is no end to Amazon's ambitions, as it marches into logistics, cloud services, publishing, groceries and much more.

That relentless growth will test us profoundly. Behemoth describes those challenges and shows how to handle them - if we are smart, committed, and prepared to match Amazon's long-term perspective with an equally bold vision of our own.

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