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Behavioral Science in Marketing : Practical Psychology to Craft Persuasive Campaigns, Influence Decisions, and Ethically Boost Sales - Eric Langford

Behavioral Science in Marketing

Practical Psychology to Craft Persuasive Campaigns, Influence Decisions, and Ethically Boost Sales

Author: Eric Langford

Narrated by: Eric Langford

At a Glance

Published: 12th August 2026

Digital Audiobook


$15.99

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Master ethical persuasion and consumer psychology to turn flat campaigns into high-converting revenue drivers. Whether strategizing on your morning commute or enjoying focused workday learning, this actionable framework reveals how real people make decisions under uncertainty. Stop relying on purely rational arguments and start working with human nature instead of fighting against it.

Perfect for driven marketers eager to accelerate growth, this audio experience moves swiftly from foundational theory to concrete execution. You will understand exactly how hidden biases, mental availability, and choice architecture quietly dictate every conversion metric. Equip yourself with swipeable patterns to ethically influence behavior and confidently design user experiences that actually move the needle.

What you'll discover inside:

  • How to leverage loss aversion, social proof, and friction to seamlessly optimize your entire sales funnel.
  • Actionable techniques for injecting behavioral science directly into your copywriting, design, and pricing.
  • A step-by-step methodology to elevate top-of-funnel acquisition campaigns and mid-funnel nurture flows.
  • The critical ethical boundaries between positive psychological nudges and brand-damaging manipulation.
  • Proven frameworks for designing rigorous A/B tests that measure true behavioral shifts over vanity metrics.
  • Tactics to foster long-term habit formation and secure durable brand memory for your product or service.

Do not leave your next major launch or user acquisition strategy to chance and guesswork. Hit play right now to upgrade your marketing toolkit with proven psychological leverage that reliably drives action. Your most profitable, ethically sound strategy is just one listen away.

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