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Be Unique or Be Ignored : The Ceo's Guide to Branding - Marc H. Rudov

Be Unique or Be Ignored

The Ceo's Guide to Branding


Published: 11th November 2013
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Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

ISBN: 9780974501734
ISBN-10: 0974501735
Audience: General
Format: Paperback
Language: English
Number Of Pages: 166
Published: 11th November 2013
Publisher: MHR Enterprises
Country of Publication: GB
Dimensions (cm): 22.86 x 15.24  x 0.97
Weight (kg): 0.25