Basics Graphic Design: Approach & Language looks at the initial
stages of the design process and the vocabulary used on undergraduate
design courses. Students are provided with the knowledge that will
enable them to respond to a course and prepare for a career in graphic
design. The book begins with an overview of various approaches to
graphic design, as well as its inherent language. It goes on to look at
methods for generating and developing ideas, research methods, and
understanding what is meant by ‘the design brief.’ The book draws on
contemporary and historical sources and concludes with a discussion on
the application of the creative idea. Approach & Language is the
first title in the Basics Graphic Design series from AVA Publishing.
These books cover every aspect of studying a graphic design course.
Subjects covered include critical thinking and evaluation, problem
solving, the development of project work and the realisation of design
practice. Showcasing work from students and practitioners alike, the
books provide the student with the tools and inspiration they require
to develop their skills in new and emerging technologies, and to become
highly motivated and independent individuals with plenty to offer to
the design world.
About The Author
Nigel Aono-Billson is a designer, educator and writer. Based in the UK,
he has lectured extensively on undergraduate and postgraduate graphic
design programmes in the UK, Europe and the USA. Since the early 1980s,
he has worked extensively as a designer, both independently and for
design companies. His work has been published in design journals, books
and magazines, both nationally and internationally. Gavin Ambrose
studied at Central St Martins and is a practising graphic designer.
Current commercial practice includes clients from the arts sector, art
galleries, publishers and advertising agencies. He is the co-author and
designer of several books on branding, packaging and editorial design.
Industry Reviews
'Approach and Language, by Gavin Ambrose and Nigel Aono-Billson, is a wonderful guide to the world of graphic design. Through six chapters the authors give a comprehensive view of design, addressing theoretical issues, technical aspects and practice in the design process, with topics as suggestive as "Idea Mapping" as a method of generating ideas. The contents of this book are perfect for both students and teachers. The first find in it a reference guide that will help them get started with the basics of design and learn how to deal with their first projects. For teachers, this book is an inexhaustible source of exercises that they can develop with their students throughout the course. Indispensable.' - Nacho Lavernia, Lavernia & Cienfuegos Diseno, 2012. 'A beautifully laid out book that provides an enormous amount of information between its covers. Popular with students and tutors.' - John Blackman, Cambridge School of Visual & Performing Arts, UK. 'Well structured and with valuable and imaginative exercises. I particularly liked the succinct way communication is contextualized and the pointed ways of getting ideas ... graphically appealing and with a good balance between text and image.' - Mario Roda, Escola Universitaria das Artes de Coimbra, Portugal.
